Watch our FREE 10-minute training to see how
The '2-Day Workshop Formula' helped us raise our prices
and turn a single painting course into more than $4 million in sales.
Our Story
We are Rebecca and Luke, the husband-and-wife team behind the RTY Art Academy.
An Online Art Academy that teaches students how to paint portraits in oils.
I’m Rebecca, the artist who does the teaching.
Luke is the tech mind who keeps everything running behind the scenes.
The early wins… then the crash
In 2020, we launched a $197 portrait-painting course. While the world was locked down, sales poured in.
When life reopened, everything changed. Our revenue collapsed.
We tried five-day challenges, complicated email sequences, and bigger ad budgets.
Each launch cost more than the last, yet results kept shrinking.
We were pouring our hearts into the business and getting nothing back.
Our students were happy, but behind the scenes we were exhausted and frustrated.
The Turning Point
We realized the real problem: the launch model itself.
All the guru tactics were built for “make money online” offers, not for creators in real niches.
So we designed a new approach:
The "2-Day Workshop Formula."
Two days of live teaching and selling.
Zero burnout.
A clear path from transformation to premium offer.
The first year we used it, revenue jumped to $800,000.
Since then, it has produced more than $4 million in art-course sales.
How it changed our lives
This formula let us:
Support family members financially
Pay surprise medical expenses in cash
Move to one of the best neighborhoods in the country
And yes... even buy a Porsche.
But the greatest reward is freedom to give back:
Funding food banks, clothing drives, and education for children who need it most.
All from one simple formula.
We built the 2-Day Workshop Formula for ourselves.
Now we’re opening it to creators who want the same transformation.
Click below to see how it works and decide if it can change your life the way it changed ours.
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